Denny’s super bowl spot
Most brands plan for months and spend in upwards of $6 million dollars so with a tiny fraction of a budget and less than two weeks we pulled off a Super Bowl spot that only Denny’s could lay claim to. An actual Super Bowl parking spot. Yes, an actual Parking Spot at the biggest event in sports. Would we be kicked out? Sued? Arrested? Unfortunately, none of those things happened. A true social push that played out on all of Denny’s social channels. Oh, we got press, we got headlines and we got a host of impressions which is more than we could ask for.
oh and…
Aside from the honor of being in charge of the Denny’s brand and all social channels for a few years (awesome and loyal fan base btw) the Denny’s clients asked for a brand refresh for this iconic titan.
