In my opinion B2B is the hardest working category of our business. When I first got into advertising I was put on the Bayer Agriculture/Chemical account and it was the toughest account I have ever danced with. I did not let it sweep my leg but rather leveraged the grueling mandatories to eek out my first One Show Gold Pencil - when peers were winning for sports drinks, tattoo shops and sneakers I won for herbicides and nutrient maximizers.