: : THE MISCHIEF ORACLE : :
Ralph Brooks III -
foremost authority on the Mischief Brand and Culture.
trust the process
How do you break and enter into an agency that everyone wants to break into - and enter. Eww. You know what I mean.
I met with Ralph Brooks III and his loyal sidekick Mr. Skibiddy Paps to mine insights into finding a way “in” to Mischief. After a couple hours with Ralph and pouring over his archives and clippings we got down to business on how to pick the elusive Mischief lock.
Or swapping out the food truck on the corner of Jay and Water but have it be focused on gourmet cat food. I rather liked this idea but still...a big NO. Sorry cat lovers.
Create a Mischief War Room that is solely focused on everything Mischief industry-related and culturally. I would have to buy land in Texas and create a server farm.
in the end
I thanked Ralph for his knowledge, his creative suggestions and his invitation to high-tea time but I decided to go with something that I had more creative control over and was less of a budget buster. Instead of carpet bombing the inboxes of potential employers I will focus all of my firepower on the ONE place I truly want to work at.
Disclaimer: Bianca and Kevin - while Greg is the subject of a lot of comp madness y’all are just as important from a targeting standpoint. Trust me. Last year I sent Greg an old school physical mailer so he’s already used to my semi-relentless behavior.
Ralph had some killer ideas but he was a wee unaware of my budgetary restrictions. For example, he suggested contacting the building owner and purchase the space on the two billboards on the rooftop of the property at 20 Jay Street - solid way to get Mischievians attention. Problem: they are on the backside of the building.
He suggested partnering with Colossal Media and painting a shameless self-promotion mural on the GK Arts Center building located across the street from Mischief HQ.
Paper the entire block with professional police sketches of Mischief employees (Greg, Bianca, Kevin etc) and the CTA on the fliers would be my contact info. Again - NO on so many levels.
Ralph pictured relaxing on his divan with Mr. Skibiddy Paps
art Director :: creative director
Welcome Mischievians, to my digitally curated museum of the wickedly off-beat, strategic and sometimes humorous creations.